Diving ace Tom Daley launches range of knitting kits

Here’s a good yarn: Plymouth dive star Tom Daley has launched a range of knitting kits.

The Olympian had crowned winning a gold medal at the Tokyo Games, receiving an OBE and broadcasting an alternative Christmas message to the nation by starting Made with Love By Tom Daley with the London company LoveCrafts.

The 27-year-old athlete, who surprised the Olympic crowd by knitting by the pool during the Summer Games, has made a number of his own knitting kits, which are exclusively available on LoveCrafts.com.

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In 2020, Plymouth born Mr. Daley learned to knit and revealed the therapeutic and calming benefits that just 10 minutes of daily knitting and crocheting had on his mental wellbeing.

He now hopes these kits will aid people’s spiritual wellbeing and allow the nation to relax and relieve stress or anxiety.

And the athlete has partnered with craft supplies maker LoveCraft to produce what the company calls “the celeb collection the nation has been waiting for.”

Made with Love by Tom Daley is a line of his own knitting sets and designs include sweater vests, a bubble cuddly cardi, a colorful flamingo, and a hat and scarf.

Each kit contains everything the budding knitter needs to make a knitted creation, and every little detail has been carefully thought out. The designs use 100% merino wool, sourced from “happy sheep”, which, as Mr Daley said, “is just as soft and squishy as a warm cuddle.”



Diving champ Tom Daley has teamed up with LoveCrafts


Some more knit designs from the Made with Love series by Tom Daley

Everything in the box can be reused or recycled, even the instructions in the box are printed on a 4 x 4 inch card so that users can use it to measure a square of voltage. Designed for beginners to knitting, the kits also help newbies learn new skills with helpful videos to explain new techniques.

The craft supplies company described Plymouth’s most famous divers as “a gold medalist, supercrafter and national hero” and “a friend of LoveCrafts”.

Mr. Daley said, “I think it was thanks to my craftsmanship that I was able to compete in the Olympics.

“During Covid we couldn’t do anything at the Olympics, we couldn’t go outside, we couldn’t interact with anyone, so we had to find something else to distract us from and honestly that was my Olympic knitting project.

“My baby, if you will, Made with Love by Tom Daley started on my Instagram. I started knitting with sets and the fact that I was able to design some of my own and my love for knitting Sharing with others is super exciting.



Business Live’s South West Business Reporter is William Telford. William has over a decade of experience reporting on the business scene in Plymouth and the South West. It is based in Plymouth but covers the entire region.

To contact William: Email: william.telford@reachplc.com – Phone: 01752 293116 – Mob: 07584 594052 – Twitter: @WTelfordHerald – LinkedIn: www.linkedin.com – Facebook: www.facebook.com/william.telford.5473

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“I didn’t want everything to be too difficult, so they’re very much on the beginner to easy scale. There are many different designs. We have a Christmas sweater, cardigan, vest, flamingos, stockings, hats, scarves and also a blanket. Next, I’ll be the knitting minister, and I’ll be bringing knitting and handicrafts to schools as part of the curriculum. I think it would be a great thing for kids to learn to relax. I think people would really like it. “

When the pandemic sparked a national knitting and crocheting revival, UK’s leading craft market, LoveCrafts, found 8.7 million Britons used crafting as their greatest mental health aid. Craft had become the number one tool for increasing wellbeing.

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