Crochet TikTok is the most soothing and sustainable corner of the internet

Written by Leah Dolan, CNN

They say the devil can find work for idle hands, but after a year of disruptions and social hunger, the hobbies many of us engage in are surprisingly healthy. There has been a deluge of crafting content lately on TikTok, YouTube, Pinterest, and Instagram as crochet and knitting broke the senior stereotype and emerged as the latest Gen Z fad.

A cursory scroll through YouTube shows hordes of young people clattering needles, sharing patterns and newly acquired tricks. Teens and 20-year-olds document their creative process from inspiration to completion. Affordability is a top priority as it recreates many items of clothing that would otherwise be way out of their price range. (“The $ 1,400 Cardigan + Bandeau Kendall Jenner Wore for $ 12,” is a video title.) Some content creators will actually teach you how to do something, while others will just take you on the leisurely, satisfying ride .

The vlogs are pleasantly chaotic as the amateur knitters weave with devotion and arbitrarily modify patterns through a dramatic dance of trial and error or total freestyle. However, there is an infectious quality of motivation that comes with completing an ambitious project with persistent perseverance for someone.

The trend is also reactive. A fun sweater on the right celebrity can make waves through the community, as the JW Anderson patchwork cardigan Harry Styles demonstrated during a sound check for “The Today Show” last February and sparked a TikTok craze. YouTube searches for “Harry Styles Cardigan” peaked in August, and the British label even decided to launch its own official tutorial on how to make the garment yourself.

From pastime to job

In February, a knitted capsule collection designed by Ella Emhoff – inauguration It-Girl and now a fresh face in fashion – sold out within an hour on the independent platform Mall NYC. This week, Vice President Kamala Harris’s stepdaughter released a knitting and crochet collaboration with American designer and vintage enthusiast Batsheva Hay

Knitting’s cousin crocheting, a weaving technique that uses only a hook needle, has also hit dizzying heights with more than 34 million searches on Instagram and another 2 billion on TikTok. The current appetite for crochet pieces has not only spawned a few tutorials, but also spawned a deluge of small businesses like El’s Crochet, Vaisseau, and Fancy Nancy (@ els.crochet, @ va1sseau, and @fancynancy_crochet) selling their wares on Instagram and second- Hand platform Depop.

These small businesses are also often more sustainable. Limited production capacity has reintroduced low-waste business strategies such as waiting lists, custom-made or custom-made, encouraging buyers to buy with more intent.

The timing couldn’t be better: For many shoppers, sustainability has become an incentive to buy. Data collected by Forbes in 2019 showed that 62% of Gen Z preferred to shop at green brands.

Small businesses aren’t the only ones benefiting from the crochet craze; some fast fashion giants have developed entire ranges in order to benefit from the trend. However, low prices have caused some buyers to question the brands’ authenticity and ethics.

“Just as a reminder that crocheting is not possible with a machine,” posted a 21-year-old student from London on TikTok. “It has to be done by hand.”

Nancy Roberts-Smith, a 25-year-old from Bristol, UK, learned to crochet in April 2020 at the start of the UK’s first coronavirus lockdown. What began as a self-made hobby to linger on quickly developed into a popular endeavor. Roberts-Smith’s crochet brand Fancy Nancy Crochet now has 18,000 followers on Instagram – but she’s upset when she sees billionaire retailers adopting the look without a focus on sustainable production.

“The hours that are put into even small items and the fact that (fast fashion brands) sell them at incredibly low prices means garment workers must be paid pennies,” she said via e- Mail. “With so many great little crochet shops you can now get something very individual and at the same time support a little artist, which is so worthwhile.”

But the tension between ethical manufacturers and big retailers goes beyond new crochet artists on social media. The “craftcore” movement comes at a time when the entire fashion industry is being forced to face the real cost of overproduction and consumers at home are rethinking their consumption habits. While green clothing still has a long way to go – global value forecast of $ 8.25 billion by 2023, nearly $ 30 billion less than the expected value of fast fashion – greener companies are catching up. And it is predicted that in less than two years, sustainable fashion will have a higher annual growth rate than its mass-market counterparts, suggesting that perhaps, slowly and steadily, the race for a better fashion future may win.


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